Facebook expects profits to be hit by iOS 14 ad tracking restrictions

Facebook representatives have reportedly reached out to key advertisers about how Apple's forthcoming ad tracking limitation in iOS 14 will affect them all.

Apple's forthcoming iOS 14 will require users to agree to ad tracking
Announced as a privacy feature, Apple's forthcoming iOS 14 will require users to choose whether or not to allow ad tracking. Facebook reportedly expects a significant number of users to refuse it, and has been trying to work with advertisers concerned at potential loss of revenue.

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