Apple Podcasts to use 'follow' instead of 'subscribe' in iOS 14.5

Apple is planning a minor tweak to wording in the Podcasts app that could have major implications to both users and content creators.

According to Podnews, Apple Podcasts in iOS 14.5 will drop the word "subscribe" in favor of "follow," a change other major podcast platforms have already adopted. Spotify, Audible, Stitcher and Amazon all use forms of "follow" when inviting users to sign up for automatic content downloads.A seemingly minor modification, research suggests the transition to "follow" could drive higher engagement among new listeners.

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