Tech industry needs to rebuild user trust after privacy losses, says Tim Cook

Tech companies have eroded the trust of users in the industry, believes Apple CEO Tim Cook, with privacy becoming collateral damage from features in products that aren't thought through carefully enough.

Tim Cook is known to be outspoken when discussing privacy, referring to it repeatedly as a human right that everyone should have. In an interview on Friday, Cook offers that it is the way that tech companies introduce new features has more of an impact on what it is used for, and whether it can harm someone's privacy."Technology doesn't want to be good. It doesn't want to be bad, it's neutral," Cook said in the interview with the Australian Financial Review. "And so it's in the hands of the inventor and the user as to whether it's used for good, or not used for good."

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