Aunt Jemima Brand Acknowledges Racial Stereotype, Will Change Name

Aunt Jemima Brand Acknowledges Racial Stereotype, Will Change Name

Just Jared

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The Aunt Jemima food brand is acknowledging that the company’s “origins are based on a racial stereotype.” The company will be instituting a new name and image. “We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press [...]

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