Celebrity baby bumps and brand endorsements

The news of pregnancy is a moment of unparalleled joy for a couple and as writer Eda J LeShan precisely sums up in the above sentence, a new baby is a harbinger of a new life for the parents, and many others in their circles. In the case of celebrities, the circle becomes much wider, whether they like it or not. And in times of social media, the circle of influence for a celebrity is beyond imagination. Which makes it a perfect opportunity for brands to make hay while the sun shines, turning pregnant celebrity into a goldmine for advertisers.