2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries
BANGKOK, March 21, 2024 /PRNewswire/ -- The *2023 SMARTIES™ Thailand Awards*, presented by *MMA Global Asia Pacific* unveiled the most innovative and impactful marketing campaigns across Thailand's dynamic marketing landscape.2023 SMARTIES™ Thailand Awards Unveil Marketing Excellence Across Industries
The* SMARTIES Awards* by MMA Global is a prestigious innovation award that recognizes leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing. These awards honor outstanding innovation and creativity resulting in significant business impact. This year's Thailand program encompassed five key channels:
· Marketing Impact
· Purpose-Driven Marketing
· Impact Media
· Emerging Tech Marketing
· Creative
"Launching the *SMARTIES™ Awards* in Thailand marks a significant milestone for the program in the APAC region," stated *Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES Worldwide*. "The impressive quality of entries from Thailand underscores the dynamism of the region's marketing scene. This program provides a valuable platform for Thai marketers to showcase their creativity and innovation, which has contributed to their business impact and the local marketing landscape."
The best and most inventive campaigns of the year were selected by a judging panel led by renowned marketing leaders. The judges awarded 33 trophies in 11 categories and 10 industry awards, including 10 gold, 5 silver, and 8 bronze medals.
*Digital Agency of the Year *was awarded to *Brilliant & Million, Thailand* while *Tencent* was named *Enabling Technology Company of the Year*. *Media.Monks* was recognized as *Specialist Agency of the Year*, and* Google* received the *Publisher of the Year* award.
*Leo Burnett* stands out as the *Creative Agency of the Year*, with *Wavemaker* earning recognition as the *Media Agency of the Year*. *Publicis Groupe* is celebrated as the* Holding Agency Company of the Year*, while *Oreo* claims the esteemed *Brand of the Year* accolade. *Mondelez International* is recognized as the *Advertiser of the Year*.
And finally, the *Grand Prix/Best in Show* goes to *Winterlands Code Hunt*, exemplifying unparalleled excellence in marketing innovation.
View the complete *SMARTIES™ Thailand 2023* Winner Gallery *here*, and the judges' roster *here**.*
*About MMA Global:* MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.
*SMARTIES:* SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and effectiveness in the dynamic world of mobile marketing.
Find out more about MMA Global at https://www.mmaglobal.com/