Acxiom and DeepIntent Introduce Direct Data Integration to Optimize Healthcare Marketing Reach, Impact, and Performance

CONWAY, Ark--(BUSINESS WIRE)--Acxiom, the global leader in customer intelligence, today announced its strategic integration with DeepIntent, the healthcare advertising platform. Healthcare brands, marketers, and agencies can use DeepIntent's Demand Side Platform (DSP) to directly access Acxiom’s exclusive health interest audiences, detailed, HIPAA-compliant health-related interest data, and advanced analytics, increasing healthcare interest marketing campaign speed, engagement, and conversions.