The creative agency execs behind one of TikTok's most successful ad campaigns explain how they capture Gen-Z's attention with original music and dance choreography

· The creative agency Movers+Shakers creates original songs and dances for marketing campaigns on social media.
· After driving billions of views for brand partners on TikTok, the company has recently been helping companies create their own organic (unpaid) accounts on the app. 
· Business Insider spoke to the agency's...