Following App Store rejection drama, Apple approves Hey email app as company adds time-limited free accounts

Apple today approved the Hey email app, following a week of drama over Apple’s decision to reject the app because it did not adopt in-app purchases. In a letter last week, Apple SVP Phil Schiller suggested Hey could offer In-App Purchases as an option or add some basic functionality accessible to all users, with the login paywall unlocking the full app.

In response, Hey has now added a free tier. With the 1.0.3 update, users can now try Hey for 14 days using a temporary email address. These ‘burner’ accounts reset every two weeks. Hey wants people to get attached to the app and then sign up to the $99/year subscription in order to secure a permanent email address.

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