Instagram Reels isn't a TikTok killer, but influencers and marketers see money-making potential

· Instagram rolled out its new short-form video feature Reels this month, and both influencers and marketers have begun testing out the TikTok look-alike.
· Business Insider spoke with creators, marketers, and brands to understand how the influencer industry is reacting to the launch.
· While TikTok-first creators tended to...