Apple TV+ now available in Tata Play Binge bundle, extending reach of Apple originals in India

Apple today announced that it is partnering with Indian streaming channel aggregator Tata Play Binge to offer Apple TV+ as part of the premier bundle, which features 27 video services including content from Disney Hotstar, LionsgatePLAY and others.

The bundle including Apple TV+ costs 399 rupees per month. Although the move sacrifices some direct subscriber revenue potential, it gives Apple original TV shows and movies much more reach in a market where Apple was unlikely to make a big dent on its own.

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