Box Office ‘Mayhem’: Starless Publicity Campaigns Start to Impact Grosses

The scene on the Paramount lot on a warm Saturday afternoon late in July was unusual — to say the least — as the studio threw what was essentially a premiere for Teenage Mutant Ninja Turtles: Mutant Mayhem without the film’s star-studded voice cast. Instead, director Jeff Rowe had to man the green…

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