Amid the overflow of streaming services there's a more unlikely internet company looking to get in on the action.
Airbnb, the San Francisco startup for booking home rentals around the world, has ambitions of developing video content, according to a Reuters exclusive.
But why?Report Jeffrey Dastin who broke the story, explains.
(SOUNDBITE) (English) REUTERS REPORTER, JEFFREY DASTIN, SAYING: "Airbnb is competing fiercely with the likes of Booking.com and Expedia and others to grab your attention the single moment that you want to book your place to stay.
But it's thinking is that, well what if it can have a longer relationship with a customer.
It can help the customer think about where they want to travel to begin with and inspire different trips that one can take.
And then it even can stay connect to the customer after they book their place, say and offer a walking tour or even transportation for some travel.
And so that is how content can play a significant role in this overarching strategy." Airbnb isn’t the only new player trying to crack into show biz.
Apple unveiled a star-studded line up in March for its own upcoming video streaming service.
Even Costco, yes Costco, has also kicked the tires on diving into video, say people familiar with their thinking.
Airbnb is already building its team to lead the effort.
Kim Kingsley, co-founder of news site Politico, joined last summer and is in charge of the firm's content strategy.
Although beyond that details are still behind the curtains but several possibilities are being considered.
(SOUNDBITE) (English) REUTERS REPORTER, JEFFREY DASTIN, SAYING: "Airbnb could have just typical travel shows that document a particular city and encourage you to visit this tourist attraction, or it also can be lots of travel adjacent footage.
So there is a wide array of the kinds of content we can offer that would encourage people to travel and book places to stay on its site.
" But the end goal is far more ambitious, one source tells Reuters, adding that Brian Chesky, Airbnb CEO, wants to eventually create an entertainment studio.