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Frank Luntz

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Frank Luntz:
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.


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Election year: It's all in the message

CBS News analyst and Republican strategist Frank Luntz joins the "CBS This Morning" co-hosts to discuss the potential focus for Democrats and Republicans before the midterm elections in 2014.
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Do we still believe in the "American dream"?

Americans' outlook on the country's future is becoming increasingly negative. CBS News analyst and Republican strategist Frank Luntz sat down with a focus group to explore current attitudes, why they..
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President Trump's first 100 days: What should Americans expect?

Susan Page of USA Today, CBS News contributor Frank Luntz, Jeffrey Goldberg of The Atlantic and former policy director for the Romney campaign Lanhee Chen discuss the first items on President Trump's..
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6/19/17: Red and Blue

President Trump tweeted he is under investigation, and now his son-in-law is reportedly thinking of changing up his legal team to handle the Russia probe; In a focus group with Republican strategist..
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