A Type S Story: The Rise, Fall, and Rebirth of Acura’s Performance Nameplate

Regardless of the type of vehicle we’re talking about, a sporty, performance-oriented variant will always make it more appealing to certain buyers. Acura acknowledged this two decades ago and borrowed the Type S nameplate from its parent company Honda intending to build cars that combined luxury and performance. During the mid-1980s, Honda launched Acura in North America as a premium brand that initially marketed the executive ...