How salespeople can help customers navigate the pandemic’s emotional challenges

Now that we’re once again getting open for business, this raises the question of what we’ll be talking about with customers. Millions of Americans remain unemployed, more are still on furlough, while others are underemployed. Countless businesses are on the brink and others are going over the edge. Too many families will remain in the grasp of financial hardship for months, some for years. And then there’s coping with upended lives, dashed dreams, sleepless nights, endless worries, mind-boggling…