Amazon opens its own beauty salon to try out new technology

Amazon.com Inc. has launched a beauty salon in London as an “experiential” venue to try out the latest industry technology, from augmented reality hair consultations to point-and-learn innovations. The salon follows the launch of the Amazon Professional Beauty Store on Amazon.co.uk, which offers more than 10,000 products for professional salons and spas. Amazon Salon customers will be able to experiment with different virtual hair colors using augmented reality technology. They also will be…