Else Nutrition Holdings is seeing its sales momentum accelerate with its plant-based toddler foods

First-mover advantage with its plant-based baby and toddler nutritional products Wide-reaching distribution agreements Experience management and advisory team What Else Nutrition Holdings does: Good nutrition begins at birth and Else Nutrition Holdings Inc (CVE:BABY) (OTCMTKS:BABYF) (FRA:0YL) has a first-mover advantage with its patented 100% plant-based, non-diary, non-soy baby and toddler nutritional products. The Israel-based company’s food items are 100% organic, vegan, natural and gluten-free, about 92% of which is made from three plants: almonds, buckwheat, and tapioca. Its products are sold under the brand name Complete Nutrition for Toddlers. Else Nutrition won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. As well, its Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.com. Else Nutrition also has strong Intellectual Property (IP) protection, with patents granted in 22 countries plus patents pending in another 44 nations.    The company is led by CEO Hamutal Yitzhak, the former Head of Infant Nutrition at Abbott Labs Israel. And, many of Else’s advisory board  members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, while some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium. How it is doing: In April, Else Nutrition said its recently-launched Complete Nutrition for Toddlers is seeing “high market acceptance” and “positive customer reviews” as initial sales of the product take off.       The company added that its Complete Nutrition for Toddlers is now available at Sprouts Farmers Market, Big-Y, and online on iHerb, Thrive Market, Amazon.com, and elsenutrition.com.  Else also noted that the “extremely fast-paced retail market penetration” is starting to generate revenues, “a stream that will grow” as the product rolls out to “more store shelves.” The company has driven customer awareness and sales by leveraging key influencers, including integrated programs with Alicia Silverstone (vegan mom and actress), Hilaria Baldwin (vegan mom and celebrity influencer) and Jade Roper Tolbert and Ali Fedotowsky, both from ABC's hit show "The Bachelor." Earlier in the month, Else Nutrition announced it will expand distribution of its Plant-Based Complete Nutrition for Toddlers into a total of 159 Natural Grocers by Vitamin Cottage stores across 20 US states beginning in May. Natural Grocers by Vitamin Cottage, Inc (NYSE:NGVC) is one of the leading natural food grocers in the US, with 159 stores in 20 states west of the Mississippi river.  As well, the company appointed two world-class experts - Professor Hania Szajewska and Dr Carina Venter - to its Scientific Advisory Board. Professor Szajewska is the former editor-in-chief of the Journal of Pediatric Gastroenterology and Nutrition, while Dr Venter is currently an associate professor of pediatrics, section of Allergy/Immunology at the Children's Hospital Colorado and the University of Colorado Denver. Also in April, Else said it will begin selling its plant-based nutrition products for toddlers in the US northeast at all 71 Big Y grocery stores in Massachusetts and Connecticut during the next few weeks.  Big Y is one of the largest independently-owned supermarket chains in New England. Else kicked off US online sales in August 2020 on its website and on Amazon.com in late September last year. “Initial online sales on these two channels demonstrate a good growth trajectory and are expected to double every 3-4 months,” the company said. Average monthly sales on Amazon, meanwhile, has more than doubled since December 2020, growing at more than 20% month-over-month. Else and its retail brokers are in discussions with dozens of independent natural food, grocery, and drug retail chains, that together represent “more than 5,000 doors.” Inflection points: New product line launch Additional distribution agreements Potential acquisitions What the boss says: Commenting on the company’s Complete Nutrition for Toddlers product launch, Else Nutrition Holdings CEO Hamutal Yitzhak said in a statement: "We streamlined and stabilized our supply chain and manufacturing processes to consistently produce a high quality easily dissolved tasty product." Yitzhak added: "Our products for kids dissolve easily when mixing the powder in cold water, something we are certain both kids and parents will love." Contact Sean at sean@proactiveinvestors.com