Ford's big bet: Fans of F-150 pickup will embrace electric
PITTSFIELD TOWNSHIP, Mich. (AP) — On the outside, the electric version of Ford's F-150 pickup looks much like its wildly popular gas-powered version. Yet the resemblance is deceiving. With its new battery-powered truck, Ford is making a costly bet that buyers will embrace a vehicle that would help transform how the world drives.
Branded the F-150 Lightning, the pickup will be able to travel up to 300 miles per battery charge, thanks to a frame designed to safely hold a huge lithium-ion battery that can power your house should the electricity go out. Going from zero to 60 mph (97 kilometers per hour) will take just 4.5 seconds.
With a starting price near $40,000 (before options), Ford has calculated that an electric version of America's top-selling vehicle will appeal to the sorts of buyers who favor rugged pickup trucks prized for strength and durability. If it succeeds, it could speed the nation's transition away from petroleum burners — a cornerstone of President Joe Biden's broad effort to fight climate change.
“It’s a watershed moment to me,” Ford CEO Jim Farley said of the electric truck, which was formally unveiled Wednesday night. “It’s a very important transition for our industry.”
For the Biden administration to prevail in its push for green energy-driven manufacturing, it will need to overcome resistance as well as skepticism. Critics fear the loss of auto industry jobs in a shift away from gasoline-fueled vehicles. Because EVs are much simpler, it takes fewer workers to build them. And bottlenecked supply chains could leave automakers short of computer chips and vehicle batteries, along with other parts, for months and perhaps years.
That said, a vehicle like the Lightning is so critical to Biden's policies that even before its formal unveiling, he visited...