Empower Clinics launches'The Medi-Collective' brand in anticipation of the opening and rollout of its next clinics in September

Empower Clinics Inc has announced the launch of 'The Medi-Collective' (TMC) brand in anticipation of the opening and rollout of the company's next clinics in September. TMC is a multi-disciplinary group of medical practitioners dedicated to applying a collaborative working model with the goal of effective physical and mental community healthcare and positive wellness. "The launch of The Medi-Collective brand is a major step forward in our national clinics rollout strategy because it signals to the market that we are building a professional, unified and national brand as we prepare to launch and rollout new clinics this September and never look back" said Steven McAuley, chairman & CEO of Empower in a statement. READ: Empower Clinics says it has 13 new clinic locations secured and in various stages of development "The brand name showcases the evolution of the Empower Clinics network. With impending locations in key cities across the country, a synergistic, patient service-oriented brand reaffirms our commitment to meeting the evolving healthcare needs of Canadians," he added. The company said shareholders can view The Medi-Collective brand on its bespoke website and various social media accounts from today. The new brand identity utilizes a modified hyphen to convey its focus on a collaborative model of healthcare, metaphorically combining the medical practice with a coordinated team of expert practitioners. Empower said it has invested a significant amount of time, research, and energy to develop a brand capable of appealing and competing with National and North American scale. Moreover, the company has invested significant financial resources to protect the new intellectual property including trademark filings for the brand, logos and tag lines. A review of the brand guide and supporting online assets demonstrates very clearly that TMC is far beyond just a new name and logo. Rather, TMC brand assets illustrate how the company is preparing for serious and significant growth of its clinics and medical centers, Empower said. "With our TMC brand we are focused on two things; clear and understandable messaging combined with unique and memorable design aesthetics, that together reflect the brand's mission of effective, collaborative healthcare. We look forward to being a part of the growth and development of TMC as it enters the real-world space and begins to take on a positive leadership role in the health and care of patients," said Rika Heywood, from Heywood Beaudry Creative Inc., creative directors of Empower. Clinics update On August 11, 2021, Empower provided shareholders with an update on its progress of opening new clinic locations that are now in various stages ranging from letters of intent (LOI's), to leases signed, construction underway, and opening dates pending. The company said it can now confirm the first new clinic launches will take place in September - location and ribbon-cutting ceremonies to be announced - with rollouts of further locations continuing on a regular basis from that point forward. Empower is an integrated healthcare company that provides body and mind wellness for patients through its clinics, with digital and telemedicine care, and world-class medical diagnostics laboratories. Supported by an experienced leadership team, Empower is aggressively growing its clinical and digital presence across North America. Its Health & Wellness and Diagnostics & Technology business units are positioned to positively impact the integrated health of our patients, while simultaneously providing long-term value for our shareholders. Contact the author at jon.hopkins@proactiveinvestors.com