Lego pledges to remove gender stereotypes from toys and marketing, citing societal biases

Three in 4 parents would encourage their sons to play with Legos, but only 1 in 4 would do the same for their daughters. Prompted by this and other findings from a survey conducted in partnership with the Geena Davis Institute on Gender in Media, Lego said this week it aims to erase gender bias and stereotypes from its products and marketing.  Although many parents see Lego as an inclusive toy brand, the Danish company said survey findings revealed “unequal and restrictive” views when it comes…