Former Seattle tech exec builds startup in Milwaukee: The Pitch

The Pitch is a Milwaukee Business Journal and Wisconsin Inno series that gives a snapshot of a local startup. The Business Journal doesn’t endorse companies featured in The Pitch, nor is this an invitation to invest. To suggest a startup for possible future features, email tnykiel@bizjournals.com. A lawyer by training but an entrepreneur at heart, Aaron Gregory had been thinking about starting a company for years. "I was always more attracted to the product and innovation side of what was…