And1, once a wildly popular basketball brand and subject of a new Netflix documentary, has deep Philadelphia roots

And1, once a wildly popular basketball brand and subject of a new Netflix documentary, has deep Philadelphia roots

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Netflix on Tuesday released the "Untold: The Rise and Fall of And1." It explores And1, a company that catapulted to the top of basketball and culture from its Paoli headquarters on the Main Line before falling into relative obscurity. And1's unprecedented marketing tactics helped fuel its meteoric rise to becoming one of the world's most popular basketball brands, but it's prominence was short-lived. The company came to sponsor NBA stars like Stephon Marbury, Ben Wallace, Rafer Alston and Jamal…

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