Apple’s new 'everything' gift cards could mean the end of iTunes deals

Apple today announced a major change to its gift card offerings. Instead of separate cards for iTunes and Apple Store purchase, Apple is now selling a single car for “everything Apple” that can be used online and in stores to purchase “products, accessories, apps, games, music, movies, TV shows, iCloud, and more.”

While the new cards will make it easier to buy things, they could also mean the end of the standard iTunes gift card deals that regularly pop up. Best Buy, PayPal, and others often offer 15- or 20-percent off $50 or $100 cards, but those deals rarely surface for Apple Store cards. It’s unclear when or if these new cards will make their way to retailers.

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