Apple explores proprietary search tools as walls close in on Google

Ever since the first iPhone launched with just a dozen apps, Google has had a central role in Apple’s handset. But according to the Financial Times, Apple is preparing for a world where that isn’t the case anymore.

While the publication has no direct information about Apple’s post-Google strategy, it has pieced together several clues that could add up to big changes for how we search on our iPhones. In iOS 14’s new spotlight search, for example, Apple has “begun to show its own search results and link directly to websites when users type queries from its home screen.”

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