Target to offer expanded Apple experiences in store and online

Target has launched an effort to double Apple's retail floor space in select Target locations, paired with an increase in its online Apple-related services.

The collaboration is designed to give guests a better Apple shopping experience, making it easier to shop for Apple products in specific Target locations. Additionally, Target will provide product demonstrations hosted by Target Tech Consultants, who will receive special training through Apple."Apple products are popular with Target's guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics," said Christina Hennington, executive vice president, and chief growth officer at Target. "This new model was created with Target's guests in mind, and we'll continue to learn and enhance the experience through future rollouts later this year."

Read more...