Apple managers were conflicted over App Store ads before launch

Internal Apple emails surfaced in the Epic Games v. Apple trial show some of the company debate surrounding Search Ads on the App Store, including how it could be at odds with Apple's public messaging.

Credit: AppleCredit: Apple
The discussion, which took place in February 2015, was between Apple engineer David Neumann and Fraud Engineering Algorithms and Risk head Eric Friedman. They took place more than a year before Apple actually rolled out search ads in 2016.

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