Apple makes its own components only when it can 'do something better'

Apple CEO Tim Cook says the company decides to design its own components, rather than sourcing third-party parts, if it concludes that it can "do something better."

Credit: Apple
The Apple chief executive was asked how the company determines when it is strategically feasible to manufacture its own parts, a question that also alluded to acquisitions the like Nvidia's recent purchase of Arm.

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