Good UX isn’t enough — websites must enchant us again

The internet of the old days was amazing, wasn’t it? One day it suddenly became possible to chat with anyone anywhere across the globe, and everything changed. Soon you were able to read about any obscure topic that came across your mind while buying a book or shoes or virtually anything you wanted from the comfort of your living room or office. It was like a totally new world to explore that sprang from our own. It was magical. It was an adventure. Nowadays, those things seem mundane. We aren’t mesmerized by them anymore because, for better or worse, everyone…

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