In Peru's Cuzco, pandemic devastates tourism and economy

In Peru's Cuzco, pandemic devastates tourism and economy

SeattlePI.com

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CUZCO, Peru (AP) — Efraín Valles guided world leaders, pop stars and a princess on exclusive tours through the land of the Incas. He now makes ice cream to survive amid the coronavirus pandemic.

Valles, once one of the most sought-after tour guides in Cuzco high in Peru's Andes, is one of the 1.3 million people nationwide in a tourism industry devastated by the novel coronavirus and the measures imposed to fight its spread, including international travel restrictions.

Cuzco, the historic capital of the Inca empire near Machu Picchu lives almost entirely from international tourism and is suffering the worst crisis in its recent history. More than 226,000 people who make crafts or work as waiters, hotel staff and taxi drivers, have been plunged into an economic abyss. Merchants say they have lost more than two-thirds of their income.

“We are starting from scratch in an activity that we never thought we were going to do,” said Valles, who together with two of his colleagues have started making artisanal fruit ice creams they sell under the name of “Qosqo Creme."

The last decade was brilliant for Valles. In 2014, he was called the best guide in the world by British tourism magazine Wanderlust and in 2016 the government made him an ambassador for a marketing strategy to draw more international tourists

He gave tours to Princess Beatrice, granddaughter of Queen Elizabeth II, the former president of the World Bank Jim Yong Kim, British singer Ed Sheeran, as well as the grandchildren of U.S. explorer Hiram Bingham, who photographed Machu Picchu in 1911.

But the arrival of the novel coronavirus in March and travel restrictions turned Cuzco, which received more than 1.8 million international visits annually, into a near ghost town. Only Spanish and Quechua can be heard in Cuzco's main square, something unimaginable...

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