Stralution Founder, Emmanuel Smart, on Making What Customers Want
*LAGOS, NIGERIA / ACCESSWIRE / March 1, 2022 / *The Stralution Company Limited today announced the online launch of it's Chief Executive's latest book "Make What Customers Want.* *According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and *95%* fail. Emmanuel Smart founded The Stralution Company Limited in 2017 to help companies Make What Customers Want. Companies spend so much money on research and development. The need to understand the right product to create at the right time for the right market is very important. There is also a strong need to create the right message and use the right medium to speak about the new product. Stralution, under Emmanuel Smart's leadership, helps clients to understand their strengths and make products that only their team can make best for the market that truly needs the product.
One smart way to create successful products is testing the outcome of your research before the final launch. This seems like common sense but there is a level of confidence success and optimism brings that makes entrepreneurs and business leaders skip the testing step. Olakunle Soriyan, an impact investor and thought leader once said, "We can be so sure and so wrong". Emmanuel Smart believes the fear of being so sure and so wrong should drive entrepreneurs to test their assumptions. Assumptions mistaken for facts will attract time, effort and resources that only tested ideas should attract. Failure can be costly especially when it was not planned for. Stralution helps clients research the next best selling product or service, test the ideas in a diversified but small community and help the client improve on the product or service based on market feedback. Once, the ideas have been improved and tested to work, Stralution helps clients craft the right message for their target market using the right medium.
Emmanuel Smart has worked on some of the most successful products in West Africa, including Fun Cookies, Nibit Mini Snack, Mabisco Cookies, Stutern.com and many more. Stralution continues to inspire success in African businesses; proving that it is possible to consistently succeed at creating successful products by Making What Customers Want. Stralution's Chief Executive, Emmanuel Smart authored a business book titled "Make What Customers Want" to help businesses across the world understand the secret of product success from concept to launch. The book has done impressive numbers in Nigeria, Kenya and the UAE. Emmanuel Smart is a certified management consultant and Africa's leading sales and brand growth strategist.
*At Stralution, o*ur mission is to help individuals, organizations and governments achieve their highest sales potential and brand goal as well as develop globally relevant and highly demanded products and services.
*Contact Information:*
Company Name: The Stralution Company Limited
Contact Name: Emmanuel Smart
Phone Number: +2348109806068
Email Address: smart@stralution.com
Website Link(s): www.stralution.com
*SOURCE:* The Stralution Company Limited
View source version on accesswire.com:
https://www.accesswire.com/690927/Stralution-Founder-Emmanuel-Smart-on-Making-What-Customers-Want