LUCIA'S PIZZA GIVING AWAY TRIP TO ITALY AND 217 OTHER PRIZES All Part of Golden Slice Giveaway Promotion, New Branding, Packaging & Marketing Campaign

*ST. LOUIS, MO / ACCESSWIRE / June 26, 2023 /* Lucia's Pizza (formerly known as Mama Lucia's), St. Louis' Original St. Louis Style Frozen Pizza, today announced the Golden Slice Giveaway which will include 218 prizes including a trip to Italy (value of $5,000), free pizza for a year, pizza stones, pizza cutters, concert and sports tickets, and logoed merchandise beginning on the first day of summer (June 21) at St. Louis area Schnucks and Dierbergs locations.

This is all part of Lucia's Pizza new branding and packaging, and an aggressive marketing campaign to increase sales to new audiences, reward customers who grew up with the St. Louis brand, and inject an element of fun into St. Louis' Original St. Louis Style Frozen Pizza brand which was founded in 1981. The Golden Slice Giveaway will be featured on freezer door promotions, the back of all Lucia's Original Style Pizzas, the newly launched LuciasPizza.com website, Facebook and Instagram, and in partnership with more than 20 St. Louis food & mom blog influencers.

[New Pizza Labels]

To enter the Win A Trip to Italy just enter your name, email address and phone number at https://www.luciaspizza.com/goldenslice/ to be entered into the random drawing. One winner will be announced early in 2024. No purchase is necessary to enter.

Additionally, 217 pizzas will contain the Golden Slice game piece on the underside of the frozen pizza. Anyone with the Golden Slice can scan the QR code, provide the authentication code from the Golden Slice, and instantly be informed which prize they have won. Prizes can be picked up at Lucia's Headquarters in Fenton, MO or will be dropped off to the winners.

Golden Slice Giveaway will last until all pizzas with the Golden Slice promotion are sold from June 21 to November 17, 2023.

Scott Ashby, Lucia's president, said, "We have always wanted to do a ‘Golden Ticket' type of promotion, and the time seemed right with our new branding, packaging, and marketing campaign. Since our launch in 1981, we have sold more than 50 million pizzas, and now we are excited to take the brand to the next level. As competition in the frozen pizza category continues to increase, we want to ensure we are staying ahead of the other local and national brands and rewarding our customers for their continued support and feedback. So thank you!"

*About Lucia's Pizza Co.*

Founded in 1981 by Lucia Tumminello, Lucia's Pizza (aka Mama Lucia's Pizza) got its start as a word-of-mouth Hill neighborhood staple before becoming the first St. Louis-style frozen pizza available in grocery stores. Over the years, the brand has grown to include both its namesake frozen thin-crust pizzas and a line of 4-Hands Brewery-inspired pizzas, both of which have endeared themselves to the St. Louis community as a source of edible civic pride. Lucia's has sold more than 50 million pizzas since 1981, is privately owned, and employs 70 St. Louisans in its state-of-the-art manufacturing facility where it also produces frozen pizzas for other national brands.

*CONTACT: *
Craig Kaminer
314-363-3333
craig@kaminer.net

INTERVIEWS ARE AVAILABLE UPON REQUEST BY CONTACTING CRAIG KAMINER

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*SOURCE:* Lucia's Pizza Co.
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https://www.accesswire.com/763523/LUCIAS-PIZZA-GIVING-AWAY-TRIP-TO-ITALY-AND-217-OTHER-PRIZES-All-Part-of-Golden-Slice-Giveaway-Promotion-New-Branding-Packaging-Marketing-Campaign