CAULIPOWER Triples Down With Largest-Ever Innovation Announcement, Sharing the Launch of A New Revolutionary Crust and Three New Premium-Topped Pizzas, While Disrupting the Snack Category With First-Of-A-Kind Pizza Bites
CAULIPOWER celebrates National Pizza Month with the introduction of SEVEN game-changing products: Pizza Roma - the FIRST-EVER “fluffy, hand-stretched” cauliflower crust (two varieties), a line of PREMIUM-TOPPED “Over The Top” cauliflower crust pizzas (three varieties), and the FIRST BAKED (never fried) cauliflower crust Pizza Bites (two varieties)
LOS ANGELES, Oct. 24, 2023 (GLOBE NEWSWIRE) -- CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, disrupted the entire $6bn+ frozen pizza category in 2017 by reinventing pizza with the breakthrough introduction of the cauliflower crust. Today, CAULIPOWER is transforming the category again by dramatically expanding its offering of formats, flavors, and day parts, disrupting additional conventional and specialty categories, and setting the freezer aisle on fire.Just in time for National Pizza Month, CAULIPOWER’s new innovation lineup includes:
*Pizza Roma* The first-ever pinsa-style pie with a crispy, airy cauliflower crust made in Italy
*Pizza Bites* The only baked (never fried) cauliflower coated pizza bites
*Over The Top* A new premium pizza line using unique flavors on their #1 cauliflower crust
With the addition of these three game-changing new lines to supplement the original CAULIPOWER stone-fired pizzas and plain CAULIPOWER cauliflower crusts, CAULIPOWER now has every consumer covered with *PIZZA FIVE WAYS, *each one celebrating what the explosive brand is famous for: reinventing America’s favorite foods to be delish, veggie-forward, and gluten-free.“While other brands stopped innovating during the pandemic, CAULIPOWER tripled down and today we announce the results of that decision. We are entering into snacks, initiating long overdue product renovation to the $4bn snacking category. We have created a first-ever pinsa-style pie with an airy, crispy crust made in Italy. As if that wasn’t enough, we are launching a new premium pizza line with unique flavors on America’s favorite cauliflower crust!” said *Gail Becker, Founder of CAULIPOWER*. “We will always deliver on our promise to reinvent America’s favorite foods with better-for-you options that still deliver on the #1 thing consumers want most: Amazing taste.”
CAULIPOWER continues to lead the category through innovation as other companies cut back. The number of new product launches within the frozen space has decreased significantly over the last two years^1, falling -53% for conventional items, -56% for natural items, and -60% for specialty items. CAULIPOWER, named on Fast Company’s Annual List of the World’s 50 Most Innovative Companies in 2022, has bucked this trend and increased creation of new products to continue to drive growth for the company through different categories and new consumers.
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^1Source: TPL Universe, Total US – MULO and Total US – Natural Channels, Frozen, Grocery and Refrigerated Departments; UPC Level; First Week Selling Used to Calculate New Items Launched Per Quad*NEW PRODUCT DETAILS + HI-RES IMAGES:*
Link to Images: https://www.dropbox.com/scl/fo/n5fkpysi1clykk2hx9usc/h?rlkey=d7fnem4bqxfl2ptj8s1a2l22r&dl=0 (Credit: CAULIPOWER)
*Pizza Roma: *The first-ever frozen pinsa-style pie with a crispy, airy cauliflower crust
· A true original, CAULIPOWER’s new Pizza Roma is the first-ever frozen pinsa-style pizza with a cauliflower crust. It is available in two varieties: *Margherita with Pesto* and *Mushroom & Caramelized Onions*.
· Imported from Italy and made with only premium ingredients, these new pizzas are hand-stretched and made in the traditional style "pinsa" dating back to Ancient Rome, resulting in a rustic, artisanal appearance. Pizza Roma is then stone-fired for a crispy, airy, light bite, delivering the delicious, authentic Italian pizza experience people crave.
· Similar to how CAULIPOWER took a modern approach to what is deemed to be the world’s first style of pizza (the “pinsa,”) the brand wanted to bring to life a more modern representation of Italy on their packaging instead of the traditional, red-checkered tablecloths you typically see. As a departure from the brand's well-known meme-themed boxes, Pizza Roma’s packaging was inspired by the street art found throughout Italy.*Pizza Bites: *The only baked (never fried) cauliflower coated pizza bites
· CAULIPOWER Pizza Bites are the FIRST and ONLY baked^2 (never fried) cauliflower crust pizza bites and are available in two varieties: *Four Cheese* and *Uncured Pepperoni*.
· Nostalgic for the generations who grew up on pizza bites and a better-for-you option that parents can give to their kids today, CAULIPOWER’s version is more health-conscious and made with all natural ingredients you can feel good about. Ready in minutes, they are great for on-the-go, busy, active consumers - and an easy snack option for kids that will help sneak those veggies in.
· CAULIPOWER’s pizza bites truly are better for you – they have 14% fewer calories, 22% less fat, and 29% less cholesterol than the top frozen pizza bites on the market^3 – and are the only brand in the category to deliver on the taste and texture of classic pizza bites.*Over The Top Pizzas:* A new premium line using unique flavors on America’s #1 cauliflower crust
· CAULIPOWER’s new Over The Top Pizzas take their award-winning cauliflower crust and go “over the top'' on the toppings using premium ingredients. The line is available in three delectable varieties: *The Dream Supreme*, *Spicy Chicken Sausage*, and *Trufflicious Mushroom*.
· CAULIPOWER’s new Over The Top Pizza line was developed to emulate a restaurant-quality experience at home, with added nutritional benefits from premium ingredients and the certified gluten-free, stone-fired cauliflower crust.
· The Over The Top Pizzas deliver on the delicious taste pizza lovers crave, with nutritionals that wow compared to leading specialty frozen pizzas, starting at 280 calories per serving and 380 mg of sodium per serving.CAULIPOWER’s Over The Top Pizzas and Pizza Bites are now available nationwide at Walmart, and the Pizza Bites can also be found today at Giant and Giant Foods. Their new Pizza Roma is now available at Whole Foods Market nationwide, and the brand plans to add the new products to thousands of additional stores over the coming months. Consumers can go to www.eatCAULIPOWER.com to find products near them.
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^2 Source: SPINS Frozen Appetizers, Total US MULO+NATURAL, L24wks ending 04.23.2023
^^3Source: SPINS Frozen Appetizers, Total US MULO+NATURAL, L24wks ending 04.23.2023*ABOUT CAULIPOWER*
CAULIPOWER uses the magic of veggies and the power of taste to reinvent America’s favorite comfort foods. CAULIPOWER's first innovation, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is the #1 cauliflower crust pizza and #1 gluten-free pizza in the U.S., and has even been featured as an answer on Jeopardy! In addition to stone-fired cauliflower crust pizzas, the CAULIPOWER family of innovative products now includes the only baked (never fried) all natural chicken tenders, cauliflower & chickpea-coated chicken nuggets, and NEW frozen meals. Founder and mother of two sons with Celiac Disease, Gail Becker, left a successful corporate career in 2016 and set out to innovate the frozen food aisle. It remains her mission to eliminate the need for consumers to ever have to choose between taste, convenience and health. CAULIPOWER believes that no matter who you are, or how you eat – gluten-free, plant-based, vegetarian, or even flexitarian – you deserve delish. We’re all Delish-a-tarians.
CAULIPOWER is brought to you by Vegolutionary Foods, a company of "never-been-dones," inspired by what people want. Every CAULIPOWER purchase benefits the American Heart Association Teaching Gardens Network, a program installing edible teaching gardens in under-resourced schools throughout the country. Find CAULIPOWER in 30,000 retailers nationwide and get recipe inspiration at eatCAULIPOWER.com and @CAULIPOWER.
*MEDIA CONTACTS:*
Carrie Bernstein
A-Game Public Relations
carrie@a-gamepr.com
Kim Shane
A-Game Public Relations
kim@a-gamepr.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf68bcf3-4f9b-4a35-a653-b2bd20b04773
https://www.globenewswire.com/NewsRoom/AttachmentNg/ba54fb91-bc11-499e-ad3f-15f54b4bc4f5
https://www.globenewswire.com/NewsRoom/AttachmentNg/a6e10e37-e795-4661-ba5d-653331fafa90