Secretive Shoe Brand Impo Celebrates LA Fashion Week
*LOS ANGELES, CA / ACCESSWIRE / October 31, 2023 /* To kick off Los Angeles Fashion Week, Impo International celebrated with an electrifying event on Melrose Ave in West Hollywood where hundreds of LA creatives were gifted a pair of shoes and the opportunity to network directly with the brand's Executive Vice President, Jim Maloney.
The location in the center of a buzzing fashion community, the extravagant art installation commissioned for the event and executed incredibly by local artist Jared Andrew Hughes, the open bar, and the flashing of the red carpet drew more influencers and creatives over the course of the evening as people posted on social media. Produced by Elizabeth Vivo, an LA marketing consultant passionate about the brand, and with a red carpet by Heart of Hollywood magazine, and an open bar by Tequila Cabal, the night was consistently energetic and festive.
The Secret's Out Soirée was a success!
But what secret?
The quietly established shoe brand, Impo, has been gracing the wardrobes of pop stars, politicians, and working women all over North America for 54 years.
Although they are easily found in major department stores, malls, and online, there are almost no advertisements to be found in their history.
Having sold approximately 500 million pairs of sustainably made shoes without ads, they can be considered the shoe industry's best kept secret. Not only is Impo the "secret," they also, for the first time, revealed to VIPs the shoes that have not yet been released to the mainstream department stores.
As the shoe-buying experience shifted from walking through a department store to scrolling online, Impo adapted by providing more options online and utilizing the power of social media.
The Secret's Out Soirée was intended to be an opportunity to meet with creatives like the evening's host, Amber Mezner (@amberr), and build Impo's social media presence in the heart of West Coast fashion by celebrating Los Angeles Fashion Week.
True to the brand, the priority of the evening was to give people an opportunity to learn about the sustainability and comfort of the shoes and try on a product they will trust for decades to come.
In attendance were Winnie Stackz, a celebrity producer and stylist, Nick Antonyan, an influencer, and Vola (@thisisvola) a fashion blogger.
Model Io (@kalothe1); executive film producer Erick Stryker (@erickstryker); photographer @yungssfe ; filmmaker Maria Soccor (@iammariasoccor); fashion industry mogul Alexandra Owen (@thealexowen); tattoo expert Olivia Ross (@inkedupmala); film director Claire Chubbuck (@claire_chubbuck); model Calvin Thomas (@ iam_calvinn); film producer, @taylordatoms ; public figure and Netflix reality star Calvin Crooks (@kiingcrooks); music and fashion industry mogul Versatile G (@versatileg1), and fashion icon Emily (@emilyy1501).
(Guest list courtesy of Heart of Hollywood magazine)
*Media Details*
Website URL: Impo.com
Company Name: Impo International
Email address: Beboutplan@gmail.com
*SOURCE:* Impo International
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