Nikola Corporation Global Head of Product Development Pedro Garcia Joins Drive World Program as Keynote Speaker
*DesignCon 2024 Shifts into High Gear with Return of Program Dedicated to EV and Autonomous Innovation*
*SANTA CLARA, CA / ACCESSWIRE / January 19, 2024 / **DesignCon* (Jan. 30 - Feb. 1, 2024), the premiere event for chip, board, and systems design engineers, today announces the return of Drive World, the industry's leading autonomous vehicle (AV) and electric vehicle (EV) design, intelligence, and electronics forum. Hosted as part of DesignCon at the Santa Clara Convention Center, Drive World has expanded this year to bring together the top minds from across the automotive engineering and intelligence landscape to address the mission-critical issues and opportunities that are driving the automotive electronics market growth, which is projected to surge more than 37% between 2023 and 2027.
Pedro Garcia, the Global Head of Product Development at the Nikola Corporation, joins the Drive World program as a keynote speaker. In his keynote address on Wednesday, Jan. 31, Garcia will discuss sustainable transportation, addressing the unique challenges faced by the industry, its engineering, and the innovative options developed for heavy-duty, zero-emission vehicles.
Drive World 2024 includes:
Test on Wheels - T&M for Automotive Standards - The distinguished panelists will discuss the best way to create a testing eco-system appropriate for technology on wheels. From defining the standards for interoperability to creating the necessary testing tools based on existing standards (IEEE 802.3, USB, PCI), this session will explore how the automotive industry is solving the signal integrity challenges of this uniquely volatile environment.
Data Centricity: Architecture for the Software-Defined Future - Stan Schneider, CEO of Real-Time Innovations (RTI), will explore the future of battery management systems and unravel the pivotal role of software-defined batteries in accelerating the adoption of sustainable energy and electrified transportation. Schneider will discuss emerging trends in battery charging, health, and safety, and the pressing need for software solutions to mitigate risks such as fires and ensure the safe and efficient operation of electric vehicles and energy storage systems.
Reducing ADAS Radar Errors with Absorber Brackets - Radar is a key component of today's advanced driver assistance systems (ADAS) and is used for adaptive cruise control, blind spot detection, among other capabilities. Paul Dixon, staff scientist for DuPont, will demonstrate how the use of electromagnetic absorber brackets can reduce reflections from the car and bumper to decrease positioning errors.
"Semiconductors have consistently held a pivotal role in shaping automotive design, with approximately 3000 chips responsible for managing everything from energy and power distribution to motor control and performance in today's EVs," says* Suzanne Deffree, Group Event Director, Informa Markets Engineering. *"The growing demand and sophistication of the coming generation of electric and autonomous vehicles requiring triple the amount of both mature and leading-edge chips emphasizes Drive World content as essential for all automotive design engineers."
Now in its fourth year, Drive World complements DesignCon's existing 14 conference tracks. Spanning a variety of topic areas including 5G and communications, advanced I/O design, power and signal systems design, DesignCon offers unparalleled educational and networking opportunities for engineering professionals of all levels.
To register for an attendee pass or view the full conference agenda, please visit https://www.designcon.com.
*About Informa Markets Engineering:*
Informa Markets' Engineering portfolio, a subsidiary of Informa plc (LON:INF), is the leading B2B event producer, publisher, and digital media business for the world's $3-trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the engineering market and leverage our proprietary 1.3-million-name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Engineering portfolio is organized by Informa, the world's leading exhibitions organizer that brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.
*About DesignCon:*
DesignCon is the world's premier conference for chip, board, and systems design engineers in the high-speed communications and semiconductor communities. DesignCon, created by engineers for engineers, takes place annually in Silicon Valley and remains the largest gathering of chip, board, and systems designers in the country. DesignCon is organized by Informa, a leading B2B information services group and the largest B2B events and exhibitions organizer in the world. To learn more and for the latest news and information, visit www.informa.com. Design News and Battery Technology Online are the official publications of DesignCon. Connect with DesignCon and join the conversation on Facebook, LinkedIn, and Twitter.
*Media Contact: *
George Morin
Informa Markets Engineering PR
George.Morin@informa.com
*SOURCE: *INFORMA MARKETS - ENGINEERING
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