Renowned New York Artist David Popa, Creates HUGE Artwork at Saudi Arabia's first UNESCO World Heritage Site at Hegra
*LONDON, UK / ACCESSWIRE / February 7, 2024 / *The Royal Commission for AlUla (RCU), the cultural custodian of northwest Arabia, has formed a groundbreaking partnership with renowned international artist David Popa, the RCU has unveiled a unique 'vanishing artwork' to symbolize the urgent need to protect iconic monuments. The artwork, two protective hands embracing the Tomb of Lihyan, Son of Kuza - Saudi Arabia's first UNESCO World Heritage Site at Hegra, serves as a powerful metaphor for the campaign's core message of cultural conservation.
The 'I Care' campaign, is a new initiative aimed at celebrating, protecting, and promoting the diverse cultural heritage and history of AlUla. This campaign aims to deepen public knowledge, raise awareness, and foster a desire to preserve and elevate AlUla's ancient past. The campaign aims to shine a national and global spotlight on the importance of RCU's diverse and ongoing heritage protection projects in AlUla as the county continues to be developed into the world's largest living museum.
An impressive and ephemeral piece of creativity has been constructed using exclusively natural elements, it is one of Popa's largest to date. Designed to disintegrate in a matter of weeks, Popa's artwork highlights the pressing need for collective action to safeguard cultural heritage locations in AlUla, Saudi Arabia, and the wider world.
This collaboration with David Popa showcases the I Care campaign's ambition to carefully protect and cherish places of great historical and cultural value that resonate deeply with the AlUla community and global heritage experts.
To learn more about the Royal Commission for AlUla and its programs, please visit www.rcu.gov.sa.
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*Noted for editors:*
It is always AlUla / not Al-Ula
*About the Royal Commission for AlUla*
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in north-west Saudi Arabia. RCU's long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development that preserves the area's natural and historic heritage while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education, and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia's Vision 2030 programme.
*Hi-res images **HERE*
*Video **HERE*
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*SOURCE:* The Royal Commission for AlUla (RCU)
View the original press release on accesswire.com