Tide and Walmart Team Up to Expand Adoption of Washing in Cold with Consumers: For the Love of Their Laundry, Their Wallets and the Planet

CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted laundry detergent1, and Walmart, America’s largest retailer2, announced a joint effort today to help Americans make a smart, more sustainable choice in the laundry room – washing in cold – as consumers continue to express desire for more eco-friendly options while lamenting challenges such as cost, effectiveness and convenience. The multi-month campaign, which launched today in conjunction with Earth Day, will include in-store product sam