Research Reveals Majority of Gen Z is Pessimistic About the Economy – 71% Plan to Tighten Budgets and Be Selective on Purchases

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the findings of a survey of Gen Z consumers. Fielded by Centiment on behalf of SheerID, the survey sought to gauge Gen Z’s feelings on the economy, better understand their purchasing preferences and discover how brands can meet the current needs of this influential cohort. The survey also explored the role that exclusive offers and rewards play in driving shopping behavior. Respond