There's one word likely to dominate Uber's earnings report. Here's why anxious investors are so keen to hear it. (UBER)

**

· *Uber will report its fourth-quarter 2019 earnings on Thursday following the closing bell. *
· *Wall Street expects the ride-hailing giant to remain deeply unprofitable, while slowly shoring up its bottom line. *
· *The industry is quickly becoming more "rational," analysts say, as Uber and Lyft wean customers off...