Confessions of a CMO: A Fortune 500 chief marketer on whether boycott statements are just PR moves, if they'll really hurt Facebook, and why it's hard to quit the platform

Confessions of a CMO: A Fortune 500 chief marketer on whether boycott statements are just PR moves, if they'll really hurt Facebook, and why it's hard to quit the platform

Business Insider

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· *A growing number of advertisers including Unilever, Coke, and Starbucks are saying they'll pull their ads from the platform to protest hate speech on the platform.*
· *Business Insider granted anonymity to a Fortune 500 marketer to speak freely about the situation.*
· *This marketer explained why they pulled ads...

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