A YouTube creator explains Amazon's efforts to become a major player in the influencer business, from affiliate commissions to livestreaming

· Amazon runs a program for social-media influencers in which they earn money by promoting products to their followers. 
· The skincare influencer Kim Pratt, who runs the YouTube channel "Natural Kaos" with 108,000 subscribers, is a member of Amazon's Influencer Program, which has become an important part of her business.
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