Salesforce in red but revenue jumps 36%

The San Francisco cloud software company posted a net loss of $124.4 million for the quarter ended Oct. 31, which was worse than analysts had expected yet an improvement over the $220.2 million net loss from this time last year. [...] an additional 200,000 people are expected to view top keynote speeches over the Internet, including those by Silicon Valley business luminaries Marissa Mayer, CEO of Yahoo, and Facebook COO Sheryl Sandberg. The platform targets Internet software vendors, developers and other customers who build applications to work with cloud applications to get them to stay with Salesforce on a new generation of apps for mobile devices. Lure app developersThe new Salesforce1 platform can help the company compete for the attention of app developers in a market that includes big names like Oracle, SAP, Microsoft, Amazon and Google. Salesforce is also looking to expand its cloud-software ecosystem beyond smartphones and tablets to other devices that are increasingly being connected to the cloud, the so-called Internet of Things, such as cars, thermostats and jet engines.