‘Black Widow’ Places Third Among Movies on Nielsen’s Rankings in Premium Streaming Debut

In “Black Widow’s” streaming debut during the week of July 5 to July 11, Nielsen says the Marvel film was the third most-viewed streaming movie for the week, despite debuting on Disney+ as a Premier Access title for an additional $30.

Nielsen says the film was viewed for 541 million minutes, though it fell behind “free” streaming titles including “The Tomorrow War,” which had another massive week with 1.1 billion viewing minutes, and the Pixar film “Luca” also on Disney+ with 800 million minutes. The 541 million minutes though was good enough to also place ninth overall on Nielsen’s streaming rankings.

Nielsen notes that a majority of “Black Widow’s” streaming audience was made up of people of color, specifically Asian, Black and Hispanic audiences, which counted for 67%, or two-thirds, of its overall audience.

For comparison, Disney’s last Premier Access title was “Cruella,” which was released in late May. Nielsen said that film’s streaming debut netted 280 million minutes in its first week in which numbers were tracked. Disney has also previously said that “Black Widow” made over $60 million through Disney+ domestically in its opening weekend, despite also earning $80 million in domestic box office by also playing in theaters.

“The Tomorrow War” and “Luca” continue to hold strongly in their streaming figures, as the prior week both films also topped a billion viewing minutes and were among the most streamed titles for the week as well.

Other notable titles making their appearance on the Nielsen rankings are the first two “Fear Street” movies. “Part One: 1994” was viewed for 284 million minutes and placed just behind “Black Widow” at fourth, and “Part Two: 1978” in its first few days was viewed for 229 million minutes, placing seventh among streaming films, but not ranking overall.

Nielsen only tracks viewership figures for Amazon, Netflix, Disney+ and Hulu. Check out their full lists for the week here.