There’s A Good Reason Online Retailers Are Investing In Physical Stores

There’s A Good Reason Online Retailers Are Investing In Physical Stores

Eurasia Review

Published

Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.

The study, forthcoming in the Journal of Marketing, is titled "How Physical Stores Enhance Customer Value: The Importance of...

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