This sexual wellness brand is doubling (actually, tripling) down on CTV

Over the past year, sexual wellness company Adam and Eve has tripled its investment in video streaming ads to reach new customers, shifting its media mix to better navigate today’s increasingly expensive and less efficient digital ad landscape. “If we want to continue to be in front of the…

#linear #digiday #emarketer #ctv #biancareed #catherinekorostensky #drteals #quility #merrell #usctv