‘Scream VI’: Behind the Chillingly Effective Marketing Campaign

‘Scream VI’: Behind the Chillingly Effective Marketing Campaign

Upworthy

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A still of an Empire State Building live camera that captured Ghostface on the day of the 'Scream VI' New York City premiere. His voice has become iconic and it’s never good news when he calls — but 2 million people had custom chats with Ghostface as part of the marketing campaign for Scream VI, a…

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