This Founder Created a Billion-Dollar Fitness Brand Using Communication, Teamwork, and Community. Here are His Secrets to Building a Franchise That Stands Out

When Dave Long launched Orangetheory in 2010 with his two co-founders, Ellen Latham and Jerome Kern, one of his first thoughts was: How are we going to scale this concept to franchises? "Because the product resonated so much with early-stage customers, there was a lot of energy and confidence —…

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