Barbie Owner Mattel Plans 45 More Toy Movies As IP And Nostalgia Trend Continues
The Barbie movie is shaping up to be one of the biggest box office winners for 2023 • Mattel, owner of the Barbie IP, is looking to capitalize on it and has up to 45 more movies in development based on toys like Polly Pocket and Hot Wheels • It’s the latest in the trend of IP led entertainment…
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