Michael Cieply: In A Color-Coded World, Films Claim Their Place On The Palette
The late film executive Bingham Ray, God bless him, once (over lunch at Orso, in 2009) pointed out something so obvious I had completely missed it. The wiliest movie marketers, explained Ray, try to own a color scheme. Juno, for instance, had orange stripes with distinctive green highlights.…
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