FCB Gives Smokey Bear A Makeover In New PSA's

FCB Gives Smokey Bear A Makeover In New PSA's

Upworthy

Published

With climate change making wildfire seasons around the globe longer and hotter, a new iteration of the long-running “Smokey Bear” campaign is breaking today, called “Smokey Is Within.” New spots are designed to inspire the public to “channel their inner Smokey” and learn more about wildfire…

#smokeybear #smokeyiswithin #smokey #fcb #ipg #adcouncil #usdaforestservice #samelliott #idagronblom #fcbexecutive

Full Article